Protality nutrition
Protality is designed to provide essential nutrients during weight loss journey. I collaborated with the creative team on launching projects, creating motion graphic ads for TV and social media, and providing high-resolution 3D renders for print and digital media.
Here's a version of the product-launch video that I created using the static designs provided by the creative team. It premiered on the website and was later adapted for TV.
High energy
The Creative Director emphasized the need for high-energy animations, as the product targets motivated individuals on a weight loss journey. The animations must resonate with their enthusiasm and drive.
This video quickly shows my process of turning a static brand element to a dynamic animated asset, using some simple settings in a Trapcode plugin in After Effects. Creating this animated asset brought a static brand element to life, and helped the video designers to drag-and-drop this asset into several other projects.
The creative team provided the rough storyboards and layouts with key product claims, nutrition facts, and branding. It was rewarding to animate all the vibrant brand elements meticulously crafted by them.
Motion
The brand team wanted to highlight the proprietary muscle support blend unique to the product, using the lock-and-key symbolism to imply that this product is the key to unlocking your nutrition goals. However, the visually busy packaging art posed a challenge. When dealing with complex packaging designs, isolating specific elements proved to be the most effective approach.
