Feel better fast!
Pedialyte is the industry-standard for all-purpose oral rehydration. Showcased below is a ground-up revamping of the 3D output that I proposed, initiated and completed.
Revamp
Our teams at Abbott traditionally used a label-preview software for generating 3D renders, while Cinema 4D offers a more robust toolkit for creating stunning 3D content. Recognizing the opportunity, I introduced C4D + Redshift renderer to our in-house studio and leveraged it to enhance our 3D renders for TV, online and print ads.
Rebuild
CAD models typically contain thousands of polygons, serving various purposes beyond marketing. Taking on this challenge required me to retopologize and unwrap the CAD models of bottles, sachets, stick-packs and powder boxes.
Reshape
Additionally, I reshaped the bottle to be more realistic, as CAD models don't account for the plastic bulging after it's filled with liquid. This helped the 3D renders look more closer to what the customer sees in retail.
