Boehm Motorsports
Fast / Leading / Driving / Detailed / Precise / Well-engineered
Adjectives from the design brief to embody the branding
“Kevin is a rare combination of race car driver and an experienced motorsports engineer. We want the primary message to be fast race car driver, and the secondary to be motorsports engineering (a differentiator that separates him from the rest)…”
Using Helvetica as the base, I carefully customized the character widths to subtly represent speed and momentum, without losing the robust build of Helvetica typeface. Encasing the logo in a rectangle creates the clear space in visually noisy race environments. The Umlaut over the letter O is a nod to Kevin’s heritage, as the last name originally carried it. These components unite to create a logo that embodies structure, organization, and intentional precision.
